A real-life phoenix, &Beyond Phinda’s journey is a story we are most proud of. The relentless challenges faced and hard-earned victories won are poignantly documented in the emotive book The Return (1999). What started as an impossible dream went on to successfully become an important milestone in and microcosm of conservation history. Not only is Phinda now a flagship property, boasting six globally recognised and award winning luxury safari lodges, it is also a proven case study that is widely regarded as one of the world’s most ambitious and successful blueprints for international ecotourism.
Even back then, in 1999, the book refers to a group of “responsible men who wanted to make the world a better place”. Our vision remains unchanged to this day: we strive to Care for the Land, Wildlife and People through the delivery of extraordinary guest experiences. However, luxury lodges and wildlife hotspots aside, our mission is impossible without equal partnership with our neighbours, the local communities that surround our conservation areas and, at the heart of it all, our beloved guests, without whom none of this would be possible.
Every single thing, big or small, that we are able to do in order to leave our world a better place is only made possible by the fact that you choose to travel with us. For that, we are eternally grateful, and we look forward to welcoming you back, again and again.
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