We strive to leave our world a better place than we found it through our Care of the Land, Wildlife and People, and the delivery of guest experiences that go beyond the expected in Africa, Asia, and South America.
When the decision was made to create an &Beyond impact report, it was with the intention of providing an internal “scorecard” which measured both our achievements and learnings against a set of defined care of the land, wildlife and people goals.
These reports, our annual impact reviews of 2017, 2018, 2019 and 2020, are documents to be shared with guests, scientists, local communities, politicians and industry colleagues as a public, fully transparent statement of what we represent and believe in.
This set of impact goals for our Care of the Land, Wildlife and People was tracked, measured and reported against in our reviews of 2017, 2018 and 2019, with a summary report in our 30th Anniversary Impact Review of 2020.
Following on our Vision 2020 successes and learnings, our Vision 2030 goals have been ambitiously scaled. Coalition on coalition, influence on influence: our scaling impact mission that will shape the decade to come.
What are the core elements ?
Five clear intentions form the core elements of this vision. Each one will be enabled by our integrated business strategy to double our revenue and triple our profits. A set of 2025 stepping-stone goals has been identified as we enter this extended period of progressive scaling.
Carbon is one way to measure and identify what impact we are having on our planet. While a carbon footprint is inevitably generated with each action, carbon reduction is a clear intention. We are committed to reducing our carbon emissions as much as possible through a set of goals and measured outcomes, and then to offset whatever emissions remain, achieving our target of net-zero carbon emissions.
The earth’s oceans, catchment areas and biodiversity are not only our planet’s lifeblood, but are intrinsically connected to our own health and wellbeing. To protect and preserve them, we will actively collaborate with other conservation organisations and governments, continue our water reduction and waste management protocols, and expand our protection of endangered species, watersheds and habitats.
With the world’s spiralling populations and shrinking resources, the future of protected areas depends on conservation-driven initiatives that generate sound economic baselines and shared value for those communities neighbouring these reserves. We are actively expanding of our local procurement, employment and skills training, small business development, and capacity building initiatives.
In 1991, &Beyond (then CC Africa) was launched, using an untested, integrated business model in which international capital harnessed through low-impact, high-yield tourism was the driver of our land, wildlife and people impact objectives. Today, this proven model is not only a valuable touch stone for other organisations, but also key to our expanded influence across South America and Asia.
The global escalation of environmental threats is a reality that demands an accelerated response. This is when we will facilitate and conduct meticulous research that will inform our decisions. This is the time to lead from the front and collaboratively scale impact across 25 M acres of key biospheres: coalitions of change with like-minded competitors, organisations, stakeholders, governments and NGO’s.