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"There aren't words to describe how amazing the experience was and I am very, very grateful to you and the whole &Beyond team for making the trip one of the most memorable I've ever taken. It was above and, er, beyond anything I could have ever expected. "
Luke Crisell - US Nylon Magazine

&Beyond Celebrates Arbor Week
&BEYOND PRESS RELEASE

3 Sep '10
3 SEP '10

&Beyond Celebrates Arbor Week

To celebrate Arbor Week which traditionally takes place in South Africa from 1-7 September each year, &Beyond has motivated its staff from 42 luxury safari lodges and 9 regional offices throughout Africa to plant indigenous trees in their local communities.

The initiative forms part of the company’s ‘Give More. Take Less’ campaign which was launched recently to challenge all staff across the group to reduce the negative impact of their operations, whilst at the same time doing more to improve the living conditions of their neighbouring communities.

As one of the world’s leading responsible tourism companies, &Beyond has always celebrated the importance of caring for the land by planting trees wherever possible. By highlighting the importance of Arbor Week, &Beyond hopes to remind its staff and local communities of the importance of trees in their environment, especially given the planet’s current deforestation and global warming.

The campaign is ongoing as &Beyond continually looks at ways to live up to their quest to “give more” and “take less” from the planet. These are just a few of the company’s Arbor Week success stories over the last year:  

  • Over 200 trees were planted at &Beyond Ngala Private Game Reserve
  • More than 40 000 trees were planted by &Beyond in Tanzania
  • About 30 acacias were planted at &Beyond Klein’s Camp in the Northern Serengeti National Park
  • 500 plus trees (mostly Kenyan Greenheart and Olea Africana) were planted at &Beyond Kichwa Tembo in the Masai Mara
  • &Beyond Phinda Private Game Reserve has spent over R3.5 million on combating alien plants such as Chromolaena and Sickle Bush
  • &Beyond Kwandwe Private Game Reserve has reintroduced the remarkable spekboom plant on to the Reserve and launched a five-year research project to measure how much carbon can be sequestered by this “super plant”
  • &Beyond ’s operations protect 8.5 million acres of land under conservation


Ends

Issued by: media@andBeyond.com

&Beyond   T: +27 11 809 4300; F: +27 11 809 4511

www.andBeyond.com


About &Beyond

&Beyond owns and operates 46 luxury lodges and camps and creates personalised travel experiences in South Africa, Namibia, Zimbabwe, Botswana, Tanzania, Kenya and India. The company was established in 1991 and its commitment to delighting guests, sustainable responsible travel and community empowerment is world renowned.


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