&Beyond’s new website gains prestigious recognition

Launched in October 2009, the new website for luxury adventure travel group &Beyond has seen a number of exceptional successes. The site was nominated as a finalist in the prestigious International Webby Awards, and also received a W3 prize at the Academy of Visual Arts Awards, as well as a Gold in the Travel Category and a Silver for the Use of Photography. The site also won a Bronze Loerie in the Digital Experiential Category at South Africa’s best known advertising awards.

&Beyond ’s Online Manager, Frances Mendoza, was invited to the US-Africa Summit in Washington DC to present on how to use the Internet to maximise development opportunities in Africa.    

Features on www.andBeyond.com include the extensive use of maps, a first time safari planner to deliver suggested itineraries, videos of each lodge accompanied by narration and an in-depth press room for the company’s media partners.

Recent developments on the site have included enhancements to the family safaris section and additional detail and flash maps about the annual Great Migration of zebra and wildebeest in East Africa. The weddings section has been expanded and information has been added about the company’s new walking safaris product.  

Even more regional information has been added to the sections on Kenya and Botswana, expanding the range of itineraries and accommodation options. Search filters assist users with finding information on the site and special offers can now be listed per country. There is also the facility to search third party accommodation alphabetically, by region or by rate. Special offers relevant to each particular &Beyond property appear on each lodge page, as do any prestigious awards. An online Safari Shop assists guests with buying some safari necessities prior to travel.

A link has also been set up from the company’s main site to &Beyond Foundation. This non-profit organisation partners with &Beyond , their guest donors and allied trusts to work with the communities neighbouring &Beyond conservation areas to improve healthcare, education and income generating activities in these rural locations.

Ends

Issued by: media@andBeyond.com

&Beyond    
T: +27 11 809 4300; F: +27 11 809 4511

www.andBeyond.com

About &Beyond

&Beyond owns and operates 46 luxury lodges and camps and creates personalised travel experiences in South Africa, Namibia, Zimbabwe, Botswana, Tanzania, Kenya and India. The company was established more than 18 years ago and its commitment to warm local hospitality, sustainable responsible travel and community empowerment is world renowned.

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